- Responsible for the overall sales strategy of assigned area. - Monitor daily activities of salesman and follow up on sales progress & accomplishments. - Establish and maintain good contact with all customers and maintain updated Customer details of the assigned area. - Travel with the sales team regularly, provide backup to the team whenever necessary. Ensure physical involvement in operation of route when staff shortages arise. - Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities. - Coordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts. - Ensure proper implementation of sales campaigns / promotional activities.

- Bachelor’s degree preferably in Business Administration /Sales & Marketing/ Management - Minimum 2 years of related experience in beverage. - Good communication and people skills. - Ability to relate to customers from different Socio-cultural backgrounds. - Computer literate with word processing skills highly effective, result oriented and able to work under high pressure.