- Proactive idea generation for marketing activities that will be attractive for the market and drive footfall to EXCHANGE SQUARE - Plan and execute marketing promotion mechanics in a clear and consistent direction that will drive shoppers’ traffic and spending at EXCHANGE SQUARE. - Manage marketing budget for all promotion campaign and non-campaign activities. - Evaluation and recommendation of agencies (ie. Creative, CRM, festive decor, printers) - Plan and allocate media insertions for marketing campaigns. - Propose and manage all festive decorations in the mall to align mall ambience with the in-mall promotions. - Maintain the Customer Relationship Management (CRM) system to track gift redemptions and collect database for marketing purposes. - Coordinate with internal (Concierge, Property Management team) and external parties (creative agency, printer, CRM vendor, etc.) to ensure that the execution of all marketing activities. - Plan and execute a loyalty program to reward registered shoppers. Cultivate a bigger membership base. - Plan annual corporate gift giveaways to maintain good relationship with tenants and working associates. - Work closely with Concierge to ensure that they understand the Marketing promotions and guide the team to provide good customer service to shoppers. - Manage customer feedback/complaints to ensure that the issue is resolved amicably. - Provide appropriate Advertising & Promotional support for new or existing tenants to create awareness and encourage spending (ie. In mall advertising, support via campaign promotions etc.) - Work with external parties (event organisers) to achieve target revenue through leasing of atrium and advertising spaces in EXCHANGE SQUARE. a. Review and propose suitable events to be held in EXCHANGE SQUARE event spaces (rent applicable/complimentary) b. Ensure smooth implementation of events in the mall - Collaborate with external parties on marketing tie-up with paid revenue or sponsorship tie up to enhance the mall vibrancy and branding e.g. Visual installations. - Prepare and check post campaign data reports to review campaign performance and success rates. - Review monthly traffic data reports and tenant’s NTO (where available). - Cross reference different data sources to obtain an overall analysis on marketing campaigns. Work on the insights and improve future execution of campaigns. - To manage all social media risk and program (i.e. Facebook/ Instagram/ website) in compliance with HK regulations and P&P, in accordance to budget.

- Degree in communications, marketing or related disciplines - At least 5 years of experience in Marketing, event planning and coordination - Communication and coordination skills - A team-player, resourceful, passionate and embrace challenges and opportunities - Pleasant and outgoing personality