Reporting to the National Sales Manager, the incumbent will be responsible for delivering brand objectives both quantitatively (volume and profit) and qualitatively (visibility, activation, consumer engagement) for all contracted outlets. He/She will review performance of the company universe of outlets, and recommend appropriate commercial strategy to his/her Manager : revisit all investments, define commercial strategy and plans that enable to block competitors on our leading categories and catch up market share over competitors on growth relay categories. • The incumbent is responsible drive sales to Key Wholesalers who will distribute authorized company products to Contracted Outlets. He/She will also have the responsibility to drive Key Wholesalers to expand company business in non-contracted outlets serviced by Key Wholesalers, aka opening new outlets. The incumbent will build solid business plans (sales forecasts, A&P forecasts and marketing plans) with each Key Customer. • The incumbent will coach and manage a team of 3 direct reports (Sales Executives) across all On-Trade channels: TOT, HEB, LEB, RES, and NC. He/She will also have to establish credibility to coach and manage sales teams, supervisors, managers of on trade Customers who support the depletion of company products. • The incumbent will be responsible for specified net sales targets and/or key brand volumes across the On Trade Channel to be disclosed during on-boarding, with the understanding to grow sales year on year. • Aside from managing the on trade team, the incumbent will also directly manage all Customers under the following channels: o International Hotels/Resorts o Any Customers under Regional or Global partnership arrangement with the Group Key Missions include but are not limited to: • Key Accountability to drive volume, net sales and CM, as well as to manage A&P funds. • Manage sales in Contracted Outlets in order to develop profitable business for company • Drive major company Brand Activations • Manage wholesalers in a professional manner through designing and implement business plans by wholesaler: sales and A&P forecasts, usage of their marketing funds, monthly brand activation calendars, training and coaching of their salesforce • Price management • Negotiation • Drive for business results • Financial acumen • Influencing and partnering • Commercial Strategy and Planning • Business intelligence • Insights into action • Experience planning • Experience activation • Digital acumen • Project management • Brand and portfolio strategy • Creativity

• Degree holder with formal business qualifications or equivalent • Minimum 7 years working experience in sales • Experience in liquor, luxury or FMCG industry is a plus • Computer literate Proficient in Excel and PowerPoint • Excellent command of spoken and written English. • Excellent critical thinking and analytical skills • Organised and strong result orientation • Entrepreneurial mindset and proactive with strong time-management skills • Energetic and outgoing personality who enjoys the night life • A team player with excellent interpersonal and communication skills • Excellent record of leading high performing teams • Sociable and can easily build professional relationships with new Internal and External customers