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Asean-Works Recruitment

Position : Senior Manager, Strategic Branding & Customer Centricity
# Hiring : 0 post(s)
7 years ago
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Jobs Overview

Post Date

23 April, 2019

Closing Date

03 May, 2019

Salary Range

Negotiable

Jobs Category

Finance

Jobs Location

Phnom Penh

Candidate Gender

1

Jobs Term

Full Time

Jobs Experience

5 Years

Jobs Level

3

Jobs Description

Key Responsibilities: • Collectively work with the advertising agencies in the development and implementation of advertising and communication plans and strategies • Develop, integrate and manage marketing responsibilities including advertising initiatives, promotions management, partnerships, and design/production etc. including implementing brand standards throughout the organization • Develop and conceptualize major and minor marketing campaigns, ensuring messaging and images have been properly developed for target markets and aligned with marketing strategies. • Manage and monitor the mobilization of campaign goals • Identify potential markets and maximize existing markets through effective marketing campaigns. • Evaluate and analyze statistics on advertising, campaigns and promotions based on objectives, consumer data, and brand standards measured against Annual Brand Tracking Study (run by independent research house) • Effectively manage strategic sponsorship property to ensure Manulife leading position and seamless deliverable of sponsorship activation measured against indicative goals (from brand and experimental marketing perspective) • Coordinate and communication with in-country teams to ensure buy-in and aligned execution of strategic sponsorship properties including but not limited to branding, public relation, customer program, social media and business conversion KPI • Building strong, working relationship with Regional Sponsorship team and strategic alliance to ensure organizational alignment and coordination to enable value stream execution of sponsorship events • Ensure activations plans include corporate giving program to demonstrate commitment and support to local community • Participate in the development of Overall marketing strategy to ensure continuity of process • Review and monitor the performance of effective administration in Marketing department to ensure well-complied with procurement policy, finance policy, but also legal and compliance policy • Prepare update/report to C-level management on regular basis Interested applicants meeting the above requirements should submit their CVs, covering letters and National ID card by going to this link: http://www.manulife.com.kh/Corporate-Careers-Career-Possibilities and follow each of its step. For more details please contact Ms. Kimleng Moul via kimleng_moul@manulife.com. Or Ms. Choury Chim via choury_chim@manulife.com. Application should be submitted before 05th May 2019. Only shortlisted candidates will be contacted.

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Jobs Requirement

Qualification: • BA/BS. MS/MBA preferred • Educational background in Marketing, advertising, communications field or relevant fields required • Minimum 5 -7 year plus experience of financial industry experience in advertising, brand strategy, Marketing Project Management discipline • Management and supervisory experience is preferred • Prior experience in Corporate Sponsorship marketing in a B2B marketing environment, with channel marketing is preferred • Demonstrate track record of growth and progressive responsibility including strong knowledge of marketing campaign, major media organizations, publications, programs, trends and practices in both traditional and digital • Demonstrate experience in managing multiple advertising agencies • Demonstrated experience in developing and executing marketing programs and strategies across cross-functional and regional team • Ability to establish and build relationships with outside resources/third-party groups, such as government, marketing vendors, advertising and public relations agencies, to help advance brand visibility, key messages, and program initiatives. • Experience working with project management system and workflow tool to ensure projects are completed in timely manner preferred • Excellent in strategic and critical thinking skill, strong task prioritization skill and able to adapt to Agile way-of-working in respond to need to rapidly growing organization • Customer focused • Advanced writing, editing and proofreading in both Khmer and English • Proficiency in MS Word, Excel and PowerPoint and Onedrive • Well-developed business acumen and awareness of business driver • Demonstrate ability to articulate brand strategy to influence senior executives and stakeholder • Proven effective at strategic relationship building and high level management of internal and external stakeholders; experience managing large, complex, strategic, and collaborative relationships

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