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Brand Manager

Company Asean-Works
Posted 06-11-2021
Closing date 31-01-2022
Term Full time
Category Marketing
Location Phnom Penh
Salary USD -- USD
Year of Experience
Number of hire
Sex Male/Female
Job level Top
Job Responsibilities:
• Develop of unique, differentiated, winning brand concepts based on consumer insight/need-states learned from the consumer interviews;
• Develop of the strategies on start-up brands of the KFM products;
• Identify and analyse the internal and external data on global consumer and product trends of key categories;
• Work with internal and external design agencies to ensure good delivery of product concepts and marketing material copy creation for packaging and product design;
• Work with Management Team to develop effective brand building strategies, promotional plans and marketing activities for corporate brands and sub-brands to achieve targeted business growth;
• Conduct consumer research/interviews to understand the consumer insights of the assigned categories;
• Develop and propose marketing strategy for KFM categories/brands in accordance with company’s overall strategy;
• Responsible for editorial direction, design, production and distribution of all marketing materials under supervision of NSM;
• Ensure creative is consistent with the master brand architecture and positioning.
• Other tasks assign by the National Sales Manager.
Job Requirements:
• Bachelor degree in field of Brand and/or Marketing Management and Development;
• At least 5 year-experience marketing, designing and branding and/or related creative and FMCG industry;
• Deep understanding of the principles of great design systems (i.e. color theory; typography, shape language etc.);
• Great knowledge in Brand Management, Marketing Planning & Controlling;
• Proficient in MS Office: Word, Excel & PowerPoint;
• Excellent negotiation, communication & presentation skill;
• Loyalty, Honest, Intelligent;
• Valid driver's license and the ability to drive commercially is required.
Contact Person
Address 1st Floor CPL Building #25 & 63, St. 348/205, Toul Svay Prey II, Phnom Penh, Cambodia
Phone 069 900 599/095 333 797