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Brand Manager

Company Asean-works
Posted 17-08-2018
Closing date 17-11-2018
Term Full time
Category Management
Location Phnom Penh
Salary 1200 USD -- 1800 USD
Year of Experience
Number of hire
Sex Male/Female
Job level Middle
Job Responsibilities:
- Develop brand strategies and ensure they are in line with corporate objectives in respect of volume, value, shares, contribution, cash flow and brand health indicators.
- Ensure brand strategies cover the areas of product, packaging, communication, distribution and pricing and are incorporated into corporate annual market plans.
- Write and gain approval for annual brand plans supported by expenditure budgets.
- Establish and control brand standards in the areas of product, packaging, price, distribution, consumer engagement, and retailer engagement programs.
- Manage all aspects of brand communication including:
- Briefing and managing brand communications to agency to ensure effective brand activities are developed produced and implemented and are in line with brand strategies.
- Ensuring effective brand merchandising and consumer’s/retailer’s activities, which are relevant for the target group and are feasible to implement in local Cambodian market.
- Identify research requirements, initiate and monitor consumer insights to achieve clear understanding of the market environment and utilize obtained information as direction for further brand development.
- Identify, gain approval for and manage new brand and product development projects, which will satisfy consumer needs and hence contribute to future corporate growth and profit objectives.
- Monitor and analyze market developments, competitive and brand performance and incorporate relevant information in reports on brand performance including recommendations to correct performance shortfalls, if any.
- Improve brand profitability through identifying and implementing cost control opportunities and ensuring team members control and justify every element of marketing spend.
- Apply best practice in brand management to optimize efficiency and effectiveness
- Ensure all the relevant protocols/processes are in place including NPIs, & Brand Plan.
- Provide extensive on the job coaching to the Brand Executives to ensure we have competent and top quality people in the Brand team and continuity in the business.
Job Requirements:
- Proven working experience as brand manager
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Excellent command of the English language
Contacts:
Contact Person
Website http://asean-works.com
Address 2nd Floor KEY Real Estate Building #108, St 245, ABCD, Mao Tse Toung, Toul Tompong 2, Chamkarmorn.
Phone 012 846 222/095 555 682
Email jobs@asean-works.com